The Moto-Centric Coffee Brand will Provide the Team with The Doses of Caffeine They Need.

Hard Knocks Moto Coffee ( will sponsor the Warhorse HSBK Racing Ducati Team for the 2021 MotoAmerica Superbike season by fueling the team’s coffee needs throughout each race event. Hard Knocks Moto Coffee will provide ongoing supplies of its moto-centric coffee roasts.

“Our Ducati Panigale V4R needs its fuel, and we need ours,” says team Principal Bobby Shek. “A big shout out to Allan Lane and his company Hard Knocks Moto Coffee for supplying the team with our must-have coffee needs through the 2021 MotoAmerica season”

“I’m proud and honored that Hard Knocks Moto Coffee will be taking care of the Warhorse HSBK Racing Ducati New York Team’s caffeinated needs for the 2021 MotoAmerica season,” says Hard Knocks Moto Coffee owner Allan Lane. “Coffee and racing go hand in hand.”

Hard Knocks Moto Coffee offers many blends of Columbian and Arabic coffee with exciting names such as “Less Bitching More Riding”, “Hard to Kill” and “Life is Hard,” along with a lineup of apparel.

Piloting the Warhorse HSBK Ducati Panigale V4 R during the 9-round Superbike Series is the 28-year-old Frenchman Loris Baz, who spent three years in MotoGP (2015-2017) and six years in World Superbike (2012-2014; 2018-2020). During the 2020 WorldSBK season, Baz scored four podiums and finished the season eight overall, the second-best of independent riders. Throughout his WorldSBK career, he had achieved two wins, two poles, 18 podiums, and three fastest laps.

The team is made possible through key partners: North American Warhorse, Parts Unlimited, Ducati New York, Horsepower HD, Competition Werkes, Mount Airy Casino & Resort, New York Safety Track, and Fast by Ferraci.

In addition to the support of their technical sponsors: Akrapovic, Bickle Racing, DID Chain, DNA Air Filters, Drippen Wet, Drive Systems USA, EVOL Technologies, FullSix Carbon, Full Spectrum, Hard Knocks Moto Coffee, Melotti Racing, OGNIBENE S.p.A., RaceSeats, Spider Racing , Samco Sport, Spiegler Performance, Race Technologies, and TechSpec.

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